If you are one of the iPhone users, you might have noticed this new video feature Facebook has launched for testing the market. Usually, Facebook allow auto-play videos appear on feed with no audio unless we tap to watch them intentionally. This new feature, however, let us scroll down to see other related videos Facebook has selected algorithmically for us. I remember myself scrolled down watching those videos suggested without knowing that it was a new thing from Facebook or, to be correct, a new way Facebook trying to be.
What do you think Facebook would be in the next ten years? This question was raised in our morning lecture. Most of us agreed that it might not be the same as right now. We predicted some new technology might be adopted and engage more users than it does. Some said the name may not be “Facebook” anymore and some even agreed that Facebook might not be exist in the next ten years. There might be a new emergence of alternative social platforms.
Of course, businesses cannot stick to the same strategies in order to get growing and I think considering the current move of Facebook since the beginning of this year we can kind of get a little hint of what they aim to go on for their next step.
Facebook aims to created video hub. They have been trying to test several features and the recent successful results motivate them to keep going. With no doubt, they trying to launch these new features similar to what YouTube has offered. Apart from “suggested video” feature, they also doing a “floating screen” and allow users to save video to watch later. They also partner with some main video producers to make sure they have store a variety of great content videos.
I am not surprise of the growing numbers of people watching video on Facebook since they have already owned a huge number of their users-based. But the question remains that would they actually beat the 1st existing video platform, YouTube?
One of the big difference I reckon that distinguishes these two platforms in term of video hub is people go to YouTube because they want to watch video, while in Facebook case, people watch video on the platform because they see them on feed. YouTube videos are growing because of their users make their own videos publish and the increase of view comes from people who addicted to those vlog channels. Surely, Facebook won’t ignore that gap. They should have strategy to encourage users to upload videos directly to the platform.
However, I cannot picture all vloggers shift their channel from YouTube platform to Facebook platform (and it is strange to imagine the competition between YouTube vloggers Vs. Facebook vloggers). It is not quite easy for Facebook to change their users’ perception. Most of them, including me, still perceived that this is a social place where we can catch up with friends, comment or like their posts. I even gets annoy sometimes with the suggested videos on my feed.
So, this is just what I see. But it would be fun to read other opinions as well. Please feel free to leave your thought below. We can exchange more views on this!
Greenberge, J (2015) ‘Facebook Will Stop At Nothing To Be More Like YouTube’, Wire web blog [Blog], 16 October 2015, Available from : http://www.wired.com/2015/10/facebook-will-stop-at-nothing-to-be-more-like-youtube/ [Accessed 17 October 2015]
YouTube-Facebook Video Ad: https://www.mobilecause.com/facebook-video-vs-youtube-competition-keeping-nonprofits-on-their-toes/
YouTube Vlog : http://www.vlognation.com/how-to-start-a-vlog/